Details of the Opportunity

Netball is the largest female participation sport in the country. As a sport we provide a diverse range of opportunities for a sponsor to attach itself either to a high profile event / team (Netball Australia) or develop a grass roots strategy to access the hundred of thousands of netballers participating in the sport at the grass roots.

Netball Australia and the States and Territories are each responsible for sourcing and servicing sponsors. Each organisation has a diverse range of sponsorship opportunities based on its:

• Size - number of participants
• Ability to deliver - number of professional staff to manage sponsorships
• Priorities and needs

This sponsorship package provides the sponsor with the opportunity to select a high profile national property such as the Australian Netball team, and combine this with a range of exciting State based grass roots programs that will drive the sponsorship message.

As a sport we are currently establishing a National Marketing Group which will develop and implement a National sponsorship strategy that will provide sponsors with high profile national exposure, whilst delivering access to grass roots via the States.

It is envisaged that the National Marketing Group would oversee the implementation of this sponsorship, with each State / Territory responsible for the implementation of the individual programs.

New Developments……. One exciting National program currently being developed in association with the Australian Sports Commission is a National Participation Initiative. This program will be similar to the AFL's Auskick program and will be delivered consistently across Australia.

Depending on the timing of the sponsorship and development of the National Participation Initiative, this may be an interesting sponsorship opportunity.

Brand Values

As a brand "Netball" is positioned as:

• Healthy
• Fun
• Fostering teamwork
• Forging friendships
• Female
• A sport for all (all skill levels, any age group, both sexes)

Contact: Kath Manning / Marketing Manager

• Phone: 02 9633 2533
• Email: kmanning@netball.asn.au