Demographics
Netball
is recognised as the largest participation sport in the country
with in excess of 330,000 registered players participating in
formal netball competitions. This figure does not include the
hundreds of thousands of school children and other non-affiliated
participants playing netball. Figure 1.1 provides an overview
of the Netball structure nationally.
| Figure
1.1 Netball in Australia |
|
|
Netball
nationally consists of eight (8) State bodies, as highlighted
above, all of who are affiliated with the national body, Netball
Australia. Each State operates with relative independence, managing
their own programs and events based on the specific development
requirements and resources of their membership.
Netball Australia manages a range of programs and events including
the Australian Netball Team, Australian 21&Under Netball Team,
Commonwealth Bank Trophy competition, National Underage and Open
Championships, along with National participation, coaching and
umpire development programs.
Membership rates vary from State to State, with Victoria and New
South Wales having the largest participation numbers. Table 1.1
provides a membership breakdown nationally.
| Table
1.1 National Membership Breakdown |
|
State
|
Number
of Members
|
|
Netball
Victoria
|
106,000
|
|
Netball
New South Wales
|
107,000
|
|
Netball
Queensland
|
43,000
|
|
Netball
South Australia
|
27,000
|
|
Netball
Western Australia
|
32,000
|
|
Netball
Tasmania
|
6,000
|
|
ACT
Netball Association
|
7,500
|
|
NT
Netball Association
|
2,000
|
Affiliation
with Netball Australia provides a pathway for players, coaches,
umpires and officials from grass roots through to National and
International participation.
BACK
TO TOP
Netball in Victoria
Netball
Victoria has approximately 250 affiliated associations from across
the State. Affiliation with Netball Victoria provides access to
netball events, program and services, as well as a pathway for
players, coaches, umpires and officials to State representation.
Figure 2.1 provides an overview of Netball in Victoria.
| Figure
2.1 Structure of Netball in Victoria |
|
|
-
98%
of the Netball Victoria membership is female.
-
55%
of the membership resides in regional Victoria.
-
55%
of the Netball Victoria membership is aged seventeen and under,
with the majority of the remaining participants aged between
eighteen and fifty years
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TO TOP
Netball
in Western Australia
Netball
is the largest participation sport in Western Australia. Within
WA the sport touches diverse levels from FunNet for 6 year olds
through to Women's, Men's, Veterans and people with disability
competitions. The Perth Orioles are the State's premier Netball
team.
WA
Netball has over 32,000 members, with 99% of these people being
female. When you consider that the bulk of household, financial
and purchasing decisions are made by females you can appreciate
the potential for developing a sponsorship partnership with this
sport. Netball's 'reach' is far greater than our membership, with
an estimated 100,000 people involved each week during the season
as players, coaches, umpires, administrators, volunteers and spectators
at Associations throughout the State.
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TO TOP
Netball
in South Australia
-
A special feature of Netball SA is that it has it's own World
Standard facility which boasts 26 outdoor and 4 indoor courts
and is based right on the edge of the Adelaide CBD.
-
ETSA Park has seating for 3300 spectators.
- ETSA Park
has 750 car parks.
- ETSA Park
is the home to Australia's most successful Netball team, the Thunderbirds.
- ETSA Park
has 165,000+ attendances annually.
-
40 Netball Associations.
- 600 Clubs.
- 110,000
South Australians play Netball.
- 27,000 Registered
competitive players.
- Netball
is the largest women's sport in Australia.
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TO TOP
Netball
in Queensland
Netball
Queensland is the governing body responsible for the marketing,
administration and development of Netball in Queensland. Netball
Queensland provides services to 100 Member Associations hosting
over 50,000 registered members throughout the State. The graph
below indicates the thousands of children & adults alike, playing
netball at schools and clubs throughout Queensland.
|
|
| Netball
is predominantly played by children aged 12-16yrs, but is
also enjoyed by a large percentage of adults 25 and over.
|
|
|
In
addition to netball's 50,000 strong player base, it is estimated
that in excess of 10,000 volunteers administer and officiate the
sport at grassroots level.
2001
marked the beginning of a new era for Netball Queensland, with
a significant re-structure aimed at better servicing our 100 Member
Associations throughout the State.
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TO TOP
Sponsorship
Benefits
The
sponsor benefits vary from program to program. A summary of the
types of benefits offered are covered below:
Netball
Australia
-
Major Sponsor Title
- Naming rights
- Melbourne Phoenix
- Naming rights
- Association Championships
- Naming rights
- Junior Development Program
- Uniform
signage · Signage opportunities - grass roots Association Championships
and Commonwealth Bank Trophy
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
- Advertising
in the Netballer Magazine
-
Signage opportunities
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
- Program
naming rights
- Naming rights
- Queensland
Firebirds
- Uniform
signage
- Signage
opportunities
- grass roots
and Commonwealth Bank Trophy
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
-
Program naming rights
- Signage
opportunities
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
-
Program naming rights
- Signage
opportunities
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
- Major Sponsor
Title
- Signage
opportunities
- Recognition
on all printed material relating to sponsorship
- Media profile
- Website
- Access to
grass roots sampling and promotion
- Association
driven promotions
BACK
TO TOP
Date
& Timing of Sponsorship
All
sponsorship packages with Netball Australia and the eight State's
and Territories run for the 12 months of the calendar year.
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TO TOP
Estimated
Attendance / Exposure Potential
This
would ultimately depend on the program selected. Provided is an
overview of some of the properties:
Commonwealth
Bank Trophy
ABC
Television
National television exposure via the matches aired on ABC TV and
its affiliated pay network's sport program. (Further television
exposure if your sponsored team secures a position to compete
in the Final Series).
| Telecast |
Type
|
Ave
000's
|
Total
000's
|
| Saturday |
High
|
151
|
388
|
|
Low
|
122
|
185
|
|
Average
|
142
|
308
|
| Sunday |
High
|
133
|
302
|
|
Low
|
73
|
154
|
|
Average
|
102
|
228
|
Junior
Participation Program (NSW): 50,000 junior participants
Junior
Programs (Victoria): 50,000 junior participants
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TO TOP
Signage
Opportunities
Each
sponsorship opportunity has signage opportunities attached to
it. These include:
BACK
TO TOP
Sponsorship
Plan
Individual sponsorship plans will be written for each program,
ie Netball Australia and each State / Territory. A national marketing
group will oversee the implementation of any national program.
BACK
TO TOP
Supporters
and Sponsors
Netball has a range of corporate partners. Each organisation -
Netball Australia and the States / Territories - are responsible
for sourcing and managing their sponsorships.
Netball
Australia with the Australian Team and Commonwealth Bank Trophy
provide national exposure at the high profile end - television,
media etc - however it is the States that deliver the day to day
grass roots exposure for sponsors.
Each
body has exclusivity arrangements in place and would not enter
into a relationship with an organisation that would conflict with
these partnerships. Sponsors include:
Netball Australia: Commonwealth Bank; Avon; Target; AAMI;
Sydney University; TAB; Elastoplast; Mitre; Crown Worldwide Removals;
Powerade; Asics; Australian Sports Commission; ABC Sport.
Netball Victoria: Dairy Farmers; Commonwealth Bank; RMIT
University; Brooks; Cottons; City of Melbourne; Tatchells; Elastoplast;
Comet Netballs; Sport & Recreation Victoria; VicHealth; DeBortoli;
Energetic Apparel; Leader Community Newspapers.
Netball Queensland: Dairy Farmers; Queensland Government;
Commonwealth Bank; B105 radio; Quest Community Newspapers; Coca
Cola; Qantas; MIM; Precision Eyewear; Four 'n Twenty; XXXX; Konica;
Busway.
Netball
NSW: Dairy Farmers; Commonwealth Bank; Mitre; Sydney University;
TAB; Horsell; Victor Sports Medicine; NSWIS; Courtcraft.
WA Netball: Healthway; Sport & Recreation WA; WA Institute
of Sport; Water Corporation; Western Power; BHP Billiton; Commonwealth
Bank; LifeCare; Mitre; Challenge Stadium; Simplot; Southcorp Wines;
AXA; Alcoa.
Netball South Australia: ETSA; Commonwealth Bank; Farmers
Union; McDonalds; Sport & Recreation SA; National Pharmacies;
Ashross Agencies; Mitre; Dynamic Sports & Leisure; Coopers
Brewery; CSR Readymix; Wakefield Sports Clinic; Balfours; AAMI;
CMI Toyota; Health Promotions SA.
ACT Netball: Schwepps; Commonwealth Bank; ACT Sport and
Recreation; Beiersdorf; Heart Foundation; Mix 106.3; Northside
Physiotherapist.
BACK
TO TOP
Sponsorship
Investment
Netball
Australia
-
Australian
Team - $175,000.00
-
Commonwealth
Bank Trophy Event Sponsor - $200,000.00
-
Major
Sponsorship incorporating Melbourne Phoenix, junior participation
program, regional elite development program and Association
Championships - $250,000.00
-
Naming
rights to ETSA Park - $100,000.00 pa for min of 3 years (plus
cost of signage - approx $25k)
-
Junior
Development Program - $50,000.00 pa
-
State
League naming rights - $50,000.00 pa for a minimum of 3 years
-
Netball
SA Corporate Challenge - $30,000.00 pa
-
State-wide
Quality Assurance Program - $30,000.00
-
Queensland Firebirds - $100,000.00
-
Regional
Program - $100,000.00 over 3 years
-
Youth
Cup - $10,000.00
-
State
League Major Sponsor - $25,000.00
-
Upskill
Coaching Program - $20,000.00
-
Regional
Academies - $60,000.00
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