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AusSport
- Australian Sports Industry Directory
VITAL STATS
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| Target
Audience: |
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Sport
industry executives, personnel, business owners,
and administrators from club level through to professional
ranks |
| Readership: |
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Estimated
at 100,000+ throughout Australia and abroad |
| Male/Female
ratio: |
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Male
64% - Female 36% |
| Ave
HHI: |
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$65,000 |
| Attended
University: |
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Male
78% - Female 82% |
| Business
Owners: |
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38% |
| Employed: |
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Male
98% - Female 86% |
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| Commenced: |
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1994 |
| Frequency: |
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Annual |
| Rate
base: |
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20,000 |
| Retail
cover price: |
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$49.50 |
| Membership
Distribution: |
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6,000+ |
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| AusSport.com.au
usage: |
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Averages
400,000 user sessions per month from 12 months prior
to April 2004 |
| Regional
breakdown: |
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Australia
- 64% |
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Asia
- 9% |
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Europe
- 11% |
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North
America - 13% |
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Other
- 3% |
| AusSport
Post distribution: |
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Approx
10,000+ |
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Australia
- 94% |
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International
- 6% |
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